
Jake
Co-Founder & DirectorStrong systems. Strong standards.
Years in the crossfit scene taught Jake about performance, recovery and consistency. That same mindset shaped the foundations of the company — no shortcuts, no guesswork, just discipline and standards.
Jake oversees operations, logistics, sourcing and compliance. Every batch is individually third-party tested — not just factory reports.
Family man. Fitness enthusiast. Morning grinder. Jake lives the lifestyle the brand stands for: Discipline, Balance and Long-term Health.



